“Chicago’s Museum of Contemporary Art (MCA) is collaborating with Facebook to bring the art of Takashi Murakami to all of the users of the social network’s Messenger feature. The team-up, which kicks off the Cannes Lions Festival, allows users to snap photos with special “frames” incorporating Murakami icons Mr. DOB and the smiling daisies, as well as the octopus created to coincide with his MCA summer retrospective, Takashi Murakami: The Octopus Eats Its Own Leg. The partnership is the first of its kind between a museum and Facebook, i.e., creating something interactive rather than just ad space.
‘We are excited to work with the MCA and Takashi Murakami to bring to our community these special, exclusive, first-of-their kind tools to connect with the people they love,’ Facebook’s Head of Messenger, David Marcus, said in a press release. ‘The work of the team at the Facebook Creative Shop has been both thoughtful and playful, and we can’t wait to see how people interact with their own small piece of Murakami art!’”